ROLE PURPOSE:

The Brand Lead role is focused on driving the brand growth strategy for our portfolio/therapy areas. In this pivotal role, you will oversee the development and execution of centralized marketing strategies across a broad, multi-country territory, ensuring alignment with local teams and business objectives.

As a key leader within the Central Marketing function, you will serve as the strategic guardian of the assigned brands/therapy area, shaping its direction across markets, leading cross-functional collaboration, and ensuring consistent, impactful messaging and positioning at a regional scale.

RESPONSIBILITIES:

1. Lead the development and execution of the central brand strategy for the assigned Therapy Area, aligned with corporate objectives and local markets' needs.


2. Develop and own the annual central brand plans, including strategic imperatives, tactical planning, KPIs, and budge...