SUMMARY

Maintains responsibility for the strategic vision, project roadmap, and operational delivery of all aspects of Subaru.com with a focus of improving Subaru's national digital presence, ensuring an exceptional digital customer experience, maximizing consumer engagement and lead conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, conversion rate optimization (CRO), and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.
MAJOR RESPONSIBILITIES
+ Maintains responsibility for the overall strategic vision and roadmap of improvements and enhancements of Subaru.com and related digital integrations/tools, while prioritizing projects based on business need, level of effort, cost, resources, and timing to implement.

+ Maintains responsibility for the support, guidance, and partnership to all business lines and distribution partners in...