Lead marketing analytics at Wealthsimple as a Senior Data Scientist. This remote position focuses on optimizing algorithms to enhance user acquisition and drive strategic marketing decisions.

At Wealthsimple, you will take on the Senior Data Scientist role in Edmonton, Alberta, specializing in marketing analytics. Your main objective will be to create impactful algorithms and develop strategies for effective measurement of campaigns. Collaborate closely with marketing and data teams to implement data-driven strategies across various channels.

Key Responsibilities:
• Design algorithms for improved marketing results
• Develop comprehensive measurement strategies for campaigns
• Analyze trends through A/B testing and causal inference
• Work with engineering on analytics infrastructure
• Offer ongoing support and reporting for marketing analytics

Requirements:
• Proven experience in marketing data and advertising