The VP/SVP Brand Strategy is responsible for translating the Group's leadership-defined brand vision into a coherent brand strategy, positioning and long-term roadmap for the Group, anchored on a single ST Engineering masterbrand and its disciplined expression across product and solution brands. This role works with respective business product brand owners to drive brand growth, strengthen brand equity, and ensure consistent, compelling brand experiences across all customer touchpoints, in line with Group's corporate brand, identity and narrative framework.
You will be reporting to the Group Chief Marketing Officer, with a matrix reporting to the Group Chief Communications Officer (who is responsible for the Group's corporate brand and identity) The ideal candidate is a strategic thinker with strong business acumen, creative leadership, and a collaborative leader who is able to navigate and drive transformation across a complex global organization.
Key Responsibilities: Strategic...