Overseeing the visual presentation and in-store brand expression across offline points of sale. Ensuring consistent implementation of visual guidelines that maximize product visibility, drive sell-through, and enhance the overall customer experience. Coordinating with the commercial and stock teams to maintain a cohesive visual and operational flow across all locations.

• Translating brand visual strategy into local execution across the offline points of sale and ensuring each store reflects the brand’s identity.
• Coordinating with the Store Experience Manager and Brand VM team to align on product launches, activations, and campaign rollouts.
• Overseeing floor layouts, store displays, and fixture presentations to ensure a visually engaging and commercial setup.
• Ensuring brand visual guidelines and directives are being implemented accurately and consistently across all display areas.