Take the lead as the Vice President of Demand Generation at Viral Nation, focusing on innovative strategies for growth and performance optimization. Drive significant SQL increases and utilize AI-driven marketing methods.
You will be responsible for setting the vision and operational cadence of the enterprise demand generation function, leveraging a mix of channels like SEO, paid social, and events. This role demands a strong focus on strategic development while also managing analytics and performance metrics. Your success will hinge on collaboration with sales and executive teams to enhance the overall pipeline effectiveness.
Key Responsibilities:
• Formulate and implement demand generation initiatives
• Achieve measurable SQL and qualified pipeline growth
• Collaborate on ICP stratification and audience targeting
• Design AI-infused marketing workflows for scale and efficiency
• Supervise a team dedicated to pipeline-driven marketing efforts
Requirements:
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