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Job Description
Most content roles hand you a brief. This one hands you a flywheel and asks you to keep it spinning.
WHAT ALINA IS BUILDING
Alina is a premium clear aligner brand in the Philippines. Patients are professionals, entrepreneurs, and creatives in the top 4% of Philippine households — people who care deeply about how they present themselves and expect the brands they choose to reflect the same standard.
WHY THIS ROLE, WHY NOW
Alina's visual identity is not inherited from a predecessor. The format library, the visual grammar, the repeatable production templates — none of it exists yet. The person who joins now writes the playbook and then runs it.
Premium dental content in the Philippines is underdeveloped. Most clinics look clinical. The person who cracks that gap, and sustains it at volume, defines the category. There is no blueprint for that in this market. The opportunity is here because that’s what we’re building.