What you'll actually be doing

Performance video

• Own the performance video engine. 30-40 masters a month plus adapts across Meta and Google.
• Brief agencies, review scripts, sit through edits, push for cuts that actually work in feed.
• Test formats, lengths, hooks. Track what's winning and double down.
• Work closely with the performance marketing team on what's converting and what we need next.

YouTube and organic

• Own our main brand YouTube channel. Strategy, content calendar, production.
• Build out the surrogate YT channels. New territories, new audiences, new hosts.
• Decide what we shoot in-house vs hand off to agencies.
• Get into the data. Watch time, retention curves, CTR. Use it to make the next video better.

Production and craft

• Be on set when it matters. Review scripts before they go to production.