Rhino Africa Safaris is Africa’s leading luxury travel company, dedicated to creating unforgettable and life-changing journeys that connect guests to Africa in a way that inspires, transforms, and protects.

We are looking for a UX Architect to build a world-class travel platform, bridging the gap between cutting-edge AI technology and profound human connection. Your mission is to strategically pioneer the full digital rebuild of Rhino Africa’s ecosystem, ensuring our brand remains the most trusted answer to the world’s most important travel questions. You will design frictionless, visually striking journeys that move souls and, crucially, drive high-intent traveller enquiries. What You’ll Do: Behavioral Research: Conduct deep-dive user research and A/B testing, leveraging AI-driven analytics to identify and remove friction points for the high-net-worth traveller. AI-First Architecture: Design for the Answer Engine era, optimising digital journeys to ensure Rhino Africa’s au...