The APAC DTC User Growth Manager is to drive user growth for our Direct-to-Consumer (DTC - APP) business. This role will be fully responsible for the Monthly Active User (MAU) targets across the APAC region, encompassing both new user acquisition and existing customer retention. The ideal candidate is a strategic thinker with strong analytical skills and the ability to rapidly scale successful playbooks across diverse markets.
Key Responsibilities: Develop and execute growth strategies: Analyze market data to identify growth opportunities and bottlenecks. Design and implement localized strategies for user acquisition, activation, and retention. Cross-market scaling: Systematize proven growth playbooks and rapidly replicate them across other APAC markets to achieve scalable results. Data-driven optimization: Establish a core metrics dashboard. Continuously optimize strategies through A/B testing and data analysis to enable rapid iteration. Collaboration and leadership: Work effective...