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This Trade Marketing Officer is responsible for conceptualizing and operationalizing innovative and effective trade marketing activities across different channels and regions in the assigned district or regional business unit, in line with the overall corporate and SBU brand philosophy and strategies. This position also liaises between Brand & Channels Marketing and Store Operations teams to ensure excellence and consistency in execution of all marketing initiatives.

Local Store Marketing

BRAND-BUILDING INITIATIVES

• Merchandising Management: Develops, identifies and implements up-to-date and relevant merchandising materials in the assigned retail trade areas (RTA) that are aligned with corporate and SBU brand philosophy
• Community Relations Management: Taps relevant and influential individuals or groups to address brand and RTA-specific business objectives
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