Overview

TheTrade Marketing Officer – is responsible for the planning, execution, and performance monitoring of all trade marketing initiatives across roadside stores. The role ensures the delivery of sales targets, brand standards, and operational execution in high-traffic, convenience-driven environments while maintaining cost control and execution discipline.

Qualifications

• 3–5 years experience in trade marketing, field marketing, or retail operations
• Hands-on experience handling roadside or stand-alone store executions
• Bachelor’s degree in Marketing, Business, Operations, or related field
• Field Marketing or Retail Operations training is an advantage

Key Skills

• Roadside trade marketing execution
• Sales and promo performance analysis
• Budget monitoring and cost control
• Brand audits and compliance checks
• Local Store Marketing (LSM) implementation