The Trade Marketing Executive/Manager is responsible for developing and executing strategic trade marketing initiatives that align with brand objectives and drive commercial performance across channels, categories, and regions. This role bridges marketing and sales to ensure consistent messaging and effective market execution while maintaining strong collaboration with internal teams and external stakeholders.

Strategy Development & Principal Management

• Analyze market trends and competitor activities to identify growth opportunities and risks.
• Translate overarching brand strategies into actionable trade marketing plans.
• Develop and implement targeted strategies by channel, category, customer, and region to ensure sustainable growth.

Performance Monitoring & Analysis

• Regularly evaluate business performance against targets and initiatives.
• Generate insights and actionable recommendations t...