Key Responsibilities (KPI)

1. Trade Strategy & Planning

• Create and execute annual trade marketing plans for General Trade (GT).
• Work with sales teams to set channel strategies, targets, and activity plans.
• Use market and competitor insights to guide decisions.

2. GT Channel Activation

• Plan and run trade promotions, activations, and in-store visibility.
• Ensure smooth execution of new product launches in GT channels.
• Manage branding materials like POS and promotional assets.

3. Sales & Distributor Support

• Support sales teams and distributors with schemes, tools, and materials.
• Ensure distributors correctly implement trade plans.
• Track performance of schemes and improve where needed.

4. Merchandising & Visibility

• Ensure proper mercha...