The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.
Roles & Responsibilities:
1. Communication Strategy & Planning
- Own marketing communication strategies for both growth campaigns (. Mega Sales, Payday) and brand-building initiatives - Define clear communication direction, messaging frameworks, and content strategy aligned with brand positioning and business objectives - Leverage consumer insights, behavioral data, and market trends to identify opportunities and shape campaign strategies - Design effective media mix across online and offline channels to maximize reach, impact, an...