TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
The EU Central Live Team serves as the center of excellence for live commerce across European markets. Our mission is to accelerate the growth and maturity of the live ecosystem by building scalable frameworks, sharing best practices, and enabling teams, sellers, and creators to succeed in e-commerce live.
The team works closely with cross-functional partners including Category, Campaign Ops, Creator & Affiliate, Product, Data, Finance, and Governance teams to ensure alignment between strategy, execution, and platform capabilities.
By combining education, operational excellence, and data-driven incentives, the EU Central Live Team aims to build a strong, scalable live com...