**Role Overview:**

The role is accountable for sales targets & delivery, ensuring timely collections, driving DG, and overseeing product liquidation in the assigned territory. The role requires effective market penetration, distributor and retailer management, and strong channel engagement while ensuring seamless execution of sales strategies.

**Key Responsibilities:**

+ Lead DG, ensuring liquidation targets while acting as a knowledge hub on crop, pest, competition, and farmer practices for their territory.
+ Work on segmentation, targeting, positioning, and preseason planning, ensuring execution of liquidation strategies.
+ Drive sales through distributors and retailers, ensuring market penetration, share growth, and service excellence. Track distributor/retailer performance vs. POs, manage collections, and reconcile accounts.
+ Monitor and consolidate product movement from distributor to retailer to farmer, ensuring accurate reporting of liquidati...