Responsibilities

• Build and maintain advanced Tableau Next dashboards , including live Salesforce Data Cloud connections, complex calculated metrics, drill‑through experiences, row‑level security, and certified dashboards.
• Deliver marketing analytics across the funnel, including multi‑touch attribution, campaign performance measurement, cohort analysis, and agent‑influenced revenue reporting.
• Design and govern measurement frameworks , defining KPI taxonomy, metric definitions, and reporting standards aligned to Criteo Go business outcomes and Agent force agent performance.
• Integrate Tableau with Data 360 unified profiles and activation data , designing efficient queries for real‑time and scheduled analytics use cases.
• Produce MC Next performance reporting , surfacing email, push, and campaign performance data and connecting send‑level activity to downstream conversions.
• Own the