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Job Description
Summary: The Paid Social, Meta Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn, and Tik Tok. In this role, youβll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. Youβll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Key Responsibilities:
β Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok, and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
β Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
β Analyze campaign performance and provide actionable insights using platform dashboards and Goog...