This role is end-to-end ownership execution lead for event management within the UGG PR team, directly supporting the PR Manager in executing the yearly event strategy at a high standard. Core responsibilities include co-work with IMC team to implementing the brand creative idea, seasonal concept to well executing ​ two key seasonal brand events (Spring/Summer & Fall/Winter). When collaboration projects are jointly aligned at planning stage, the Community & Event function leading what is built, experienced, and delivered. Independently driving seasonal local collaboration activations and pinnacle fashion/trendy channel events, fostering community engagement, proactively builds and maintains relationships with local collaboration partners, key opinion leaders of local communities, integrating resources to identify extended cooperation opportunities and ensuring smooth project delivery.

30% Seasonal Brand Events (implement/Execution & Support)​:

• Co-work with IMC ...