Sr. Marketing Specialist - HOKA Paid Media
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Job Description
This position is dedicated to Paid Media strategy and execution, with comprehensive responsibility for managing HOKA's OOH advertising and paid media campaigns. Core duties include developing OOH media strategies, executing media buying and optimization, managing the vendor ecosystem, and achieving media investment efficiency and brand growth objectives through cross-functional collaboration and data analysis. The ideal candidate will possess solid hands-on experience in Paid Media, exceptional vendor management and negotiation skills, outstanding project coordination capabilities, and a profound understanding and passion for outdoor sports.
40% Paid Media Strategy & End-to-End Execution
20% ...