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Sr. Marketing Manager, Consumer

🏢
Abbott
📍 Shanghai, China
📍
Location Shanghai
📅
Posted June 06, 2026
🚗
Commute Local Area
🎯
Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

Key Responsibilities:

1. Marketing Strategy & Business Planning

  • Develop and execute integrated marketing and sales strategies for assigned consumer products, aligned with overall business objectives and growth targets;
  • Define product positioning, value proposition, and pricing strategies to strengthen market competitiveness;
  • Lead annual planning processes, including sales forecasts, marketing budgets, and KPI setting;
  • Continuously adapt plans to improve sales performance, market share, and profitability.

    • 2. Market, Consumer & Performance Insights

  • Monitor and analyze market trends, consumer behavior, and competitive activities;
  • Translate insights into actionable strategies, innovation opportunities, and portfolio optimization;
  • Track product performance, campaign effectiveness, and customer feedback to drive continuous improvement.

    • 3. Social Media Strategy & Community Engagement

  • Devel...

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    📍 Location Details

    🌆
    City
    Shanghai
    🗺️
    Country
    China
    🚗
    Commute
    Local Area

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