Description

There’s no better time to be a Citizen! We are growing and looking to add to our Marketing Optimization team.

We are seeking a strategic Marketing Senior Data Analyst to collaborate with Checking and Deposit Acquisition Marketing that will drive incremental, high quality household growth by evaluating campaign strategies and customer targeting approaches. The analyst will focus on optimizing marketing performance through data-driven insights that improve efficiency, maximize customer net present value, and support long-term customer growth across channels and markets.

As the Marketing Analytics Single Point of Contact (SPOC), the Senior Marketing Data Analyst serves as the primary analytics partner for the Enterprise Marketing team, with a specific focus on Checking and Deposit Acquisition. Acting as the central point of contact between marketing stakeholders, data science, and analytics teams, the analyst evaluates campaign performance, opti...