You will expand Ads monetization beyond on-platform products by unlocking new demand channels for Key Accounts e.g. agency, DSP, etc. Treat these as commercial growth levers, not standalone products. Pilot, validate, and scale high-impact opportunities. Feed successful models into GTM for broader rollout. You are directly accountable for Ads revenue acceleration from the LCS segment. You will build account-level Ads strategies, not generic approaches. Define budget potential and targets per account. Track and drive monthly and quarterly revenue delivery. This is a number-carrying role, not a support function.

You will decide for each account how much to invest across which channel on-app vs off-app, across products in CPC vs Display, what role each product plays acquisition vs conversion vs branding, how budgets shift across seasons, campaigns, and business goals. You are expected to override generic recommendations where needed. You will design custom packages, bundled pr...