Senior Manager, Lifecycle & CRM (Tims Rewards)

Location: Toronto, Ontario, Canada. Reporting to: Senior Director, Loyalty & CRM.

Role Summary

The Senior Manager, CRM & Lifecycle owns the end-to-end lifecycle strategy and execution for Tims Rewards, from onboarding through engagement and winback. This role focuses on changing member behaviour by delivering timely, insight-led lifecycle marketing that drives member growth, engagement and GM$ impact.

What You'll Be Responsible For

1. Own Lifecycle Strategy and Programs
   • Define and continuously improve lifecycle journeys to shift member behaviour across onboarding, early habit formation, frequency growth, deeper engagement, and lapsed user reactivation.
   • Define clear behavioural objectives for each lifecycle stage.
   • Identify key moments in the member journey and build programs that intervene at the right time with the right message.
   • Drive test‑and‑learn...