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Job Description
Description
As the Senior Manager, Consumer Insights you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on brands influencing key decisions across the base marketing and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).
The Role – Key Skills:
Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
Strong Business Competence -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these int...