As Senior KAM, you will be responsible for managing and growing a portfolio of key retail accounts, developing tailored commercial strategies to drive distribution, visibility, and long-term profitable growth. You will act as the primary point of contact for your customers, ensuring strong partnerships and flawless execution in the market.

Key Responsibilities

• Manage and develop strategic relationships with key off-trade customers in the non-food channel.


• Negotiate annual agreements, pricing, and promotional plans to deliver sustainable growth.


• Develop and execute joint business plans aligned with customer and company objectives.


• Drive distribution, shelf presence, and visibility of product ranges across retail partners.


• Monitor market trends, competitor activity, and customer performance to identify opportunities.


• Collaborate closely with marketing, supply chain, and category teams t...