We are seeking a forward‑thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.

This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.

You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social‑first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

Traditional PR KPIs: # of articles, media reach, tier‑1 coverage.

Future‑facing KPIs: Quality and impact of reach ...