Sr Director, Digital

**Overall Job Summary**

This role will have a robust understanding of the digital business, will leverage analytics and data to identify and prioritize initiatives to drive performance, and ultimately drive accountability of directly managed and cross functional teams to evolve Tractor Supply’s digital business into a best-in-class shopping experience for our customers.

**Essential Duties and Responsibilities (Min 5%)**

+ Responsible for sales and margin for all digital channels for the hardlines merchandising divisions ($500M+ sales plan)
+ Lead the process of reviewing business performance, diagnosing drivers, and prioritizing work across multiple dimensions to grow sales and margin
+ Leverage advanced analytical tools, outside data, and merchandising strategies to Identify and prioritize assortment expansion opportunities
+ Leverage competitive price intelligence and automated pricing algorithms to ensure price leader...