Employs advanced expertise of some customer-centered design principles, skills, methods, and technologies and moderate expertise of business/product development to lead design project teams through full design activities and all aspects of design projects. Primarily interacts with professionals and management of internal clients. Leads collaboration with design researchers, creative designers, and interactions with external customers. Frames and reframes business challenges to focus design efforts. Empathizes with customers to discover pain points and unmet needs. Synthesizes customer and other research to develop key insights. Brainstorms ideas and develops high impact concepts and business opportunities. Prototypes and tests concepts with customers. Uses effective storytelling methods to convey knowledge or pitch opportunities. Facilitates collaborative design activities and methods. Coaches fewer senior staff and other employees in customer-centered design principles, skills, met...