**Job Description**

**Sr. Consumer Insights Analyst**

**The Role**

A Sr. Consumer Insights Analyst at General Motors plays a pivotal role in uncovering what customers truly want - translating data, market research, trends, and market signals into actionable, predictive insights that influence the design and development of next-generation products, technologies, and experiences. Additionally, this role will lead and evolve a strategic portfolio market model to guide business partners in making informed decisions across pricing, marketing, planning, and forecasting.

This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

**What You’ll Do**

+ Lead analysis for a scenario-based market modeling tool addressing key business questions across pricing, marketing, planning, and forecasting.
+ Serve as a consultant, trainer, subject matter exper...