**Role Purpose**

The Specialist, Paid Social Media Marketing (GDL) is responsible for leading the development, execution, and optimization of high impact paid social media campaigns across industry leading platforms to drive awareness, engagement, and performance outcomes for IHG’s global portfolio of brands and lines of business. Operating within a global corporate structure, this role supports GMSS objectives by delivering scalable, insight driven paid social activation while ensuring operational excellence, efficient budget management, and continuous capability improvement across regions.

**Key Accountabilities**

Campaign Ownership: Lead the setup, management, and optimization of paid social campaigns across Meta (FB & IG), LinkedIn, and TikTok to drive awareness, engagement, and performance outcomes across multiple IHG brands and markets.

Budget Accountability: Manage and optimize paid social budgets exceeding $1M USD, ensuring efficient allocati...