“WARNING: Choking Hazard — small parts. Not for children under 3 years.”

“WARNING: This product can expose you to chemicals including antimony trioxide, which are known to cause cancer or birth defects or other reproductive harm.”

Have you ever seen these warning labels on popular and seemingly innocent products, such as fidget spinners or food containers? As the Buyer Safety Experience team for Amazon Retail worldwide, we aim to raise the bar when it comes to educating and empowering consumers about product safety. Our team is responsible for the complete end-to-end safety experience for buyers — from the warnings you see on the product detail pages (and how to turn them into useful, actionable information), to making safer product recommendations targeted to each individual consumer’s needs, to informing consumers of recalled products and preventing them from being delivered to their doorstep.

As a founding engineer of the Buyer Safety Experience India team...