Job Overview:

We are looking for a Social Media Manager who is audience-first and data-driven, with a creative mindset and strong understanding of how people consume content across platforms.

What You’ll Do:
Build and execute social media content and engagement strategies based on audience insights, platform behavior, trends, and performance data.
Understand the difference between:
what the audience says they want,
what shapes brand perception,
and what content gets consumed and engaged with.
Create platform-native content strategies for LinkedIn, Instagram, X, YouTube, etc., aligned with different audience intent and consumption patterns.
Write everything from short, crisp, quirky copies to long-form LinkedIn posts, articles, and thought-leadership content.
Work closely with leadership, design, marketing, and business teams to drive brand visibility and engagement.
Analyze content performance, identify insights, run experiments, and continu...