Position: Social Media Lead – Organic & Paid Amplification

Location: Abu Dhabi, UAE

Type: Full‑time

Primary Languages: Arabic (mandatory), English

• Social strategy & brand voice (Instagram‑first) – Own the organic social strategy and channel identity, content pillars, tone, narrative, and define what premium but warm looks like; build editorial calendar tied to launches, seasonal moments, and day‑to‑day brand building; establish social standards for what we post and what we never post and why.
• Creative direction & content production – Write lead briefs for reels, stories, carousels; develop hooks, scripts, storyboards, shot lists; raise creative taste, pacing, visuals, copy, and cultural fluency; partner with videography and design resources to deliver consistent high‑quality output.
• Community & brand care (Arabic‑first) – Set tone for community management: warm, respectful, fast, genuinely helpful; build clea...