RESPONSIBILITIES Support the development and execution of integrated social media strategies aligned with brand and business objectives Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes Support influencer partnerships across organic and paid initiatives Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs Conduct competitor audits and basic market research to identify trends and content opportunities Prepare regular performance reports and updates for internal s...