RESPONSIBILITIES

• Support the development and execution of integrated social media strategies aligned with brand and business objectives
• Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels
• Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling
• Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required
• Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes
• Support influencer partnerships across organic and paid initiatives
• Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs
• Conduct competitor audits and basic market research to identify trends a...