Role Overview

As the Shopper Marketing & Multicultural Marketing Manager, you will develop and execute shopper marketing strategies that enhance the consumer journey, increase brand visibility, and drive sales growth across omnichannel retail platforms. You will also champion the integration of cultural intelligence into marketing strategies, ensuring Clorox brands resonate authentically with Canada’s diverse population.

Responsibilities

• Lead the development of shopper marketing programs tailored to key retail partners, ensuring each initiative is grounded in shopper insights and aligned with brand and customer objectives.
• Create compelling in‑store activations, digital campaigns, and retailer‑specific content that influence purchase behavior at the point of decision.
• Support the development and execution of multicultural marketing tactics to reach and engage diverse consumer segments.
• Identify key growth segments, develop ...