Shopper Marketing and Category Lead (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are looking for a Shopper Marketing and Category Lead who can drive shopper-centric strategies, strengthen retail execution, and enhance category performance across key channels.

Key Responsibilities

• Develop shopper marketing strategies that align with brand and business objectives.
• Convert consumer and shopper insights into actionable retail programs.
• Lead trade promotions, activations, and in-store marketing initiatives.
• Collaborate with Sales teams to improve category performance and execution.
• Analyze shopper behavior and channel dynamics to identify growth opportunities.
• Track and evaluate trade marketing effectiveness.
• Develop category presentations and shopper-focused selling stories....