Position outputs Keyword Strategy: A list of target search terms that we want Barloworld to lead in. Paid Media Campaigns: Active, high-performing adverts across search engines and social media that bring in new sales leads. Monthly Traffic Reports: Simple summaries showing how many people visited the site and if our rankings have improved. SEO Audit Logs: A record of technical fixes made to the website to improve its health and crawlability. Conversion Reports: Data showing how many visitors took action, such as requesting a quote or calling a branch. Optimise content for AI search. Budget & ROI Summaries: A clear breakdown of what was spent on ads and the return on investment (ROI) we achieved. Qualification, Experience and Competencies Essential Diploma or degree in Marketing, Information Technology, or a related field. Valid certifications in Google Ads and Google Analytics. Two to four years’ experience in a dedicated SEO or Paid Media role. Proven track record of managing monthly...