Role Purpose Responsible for heading the Brand Strategy, Communication Programs and overall brand performance, lead SBI Card's presence on digital and social media platforms and manage the digital communication channels. Role Accountability Brand & Digital Marketing Develop and manage brand strategy aligned with Organizational Vision and objectives Define brand standards and usage guidelines and ensure consistent integration across campaigns Conceptualize strategic initiatives and plan advertising campaigns thereof Track market and consumer insights for improving brand marketing initiatives Work across functions to create effective customer communication campaigns Define media strategy, annual media calendar and conduct media planning, buying and implementation for the organization Plan and implement retail visibility through one of the largest Retail Kiosks program in the category Manage events, sponsorships and other activation programs for the organization Create and execute the str...