Senior UX/UI Designer Location: Montreal (100% On-site) Core Responsibilities 1. Lead and manage user experience research activities that respond to project and audience priorities: Plan, conduct, analyze, and report on qualitative and quantitative usability studies. Conduct or oversee research reviews, competitor reviews, and benchmarking exercises to uncover applicable insights for projects. Lead the creation of research artefacts like information architectures, journey maps, storyboards, and data visualizations. 2. Define and execute Client's digital brand experience: Establish how clients' refreshed brand identity will be supported and communicated across digital touchpoints. Create or oversee creation of wireframes, mockups, and clickable prototypes that respond to user research, brand identity, and project requirements. Plan and execute strategic enhancements to Client's centralized site building platform and digital design system. 3. Translate research findings into actionable i...