Lead user acquisition strategies within the mobile gaming industry as a Senior User Acquisition Manager. Oversee substantial budgets while driving impactful campaign performance and strategic growth initiatives.
This role emphasizes the importance of analytics and creative testing, blending macro strategy with daily execution. Your experience in mobile gaming and performance marketing will enable you to assess and optimize campaign outcomes effectively. Collaboration with cross-functional teams is essential to ensure alignment.
Key Responsibilities:
• Lead high-scale acquisition campaigns across multiple channels
• Create structured testing programs for creative assets
• Analyze performance data and market trends
• Develop partnerships with key marketing platforms
• Act as a liaison with Product teams for budget alignment
Requirements:
• Bachelor’s degree in a related field
• 5+ years in UA or mobile marketing
• Familiarity with MMPs, DSPs, and data ana...