Role Overview

To lead digital-first and through-the-line strategy across a portfolio of clients, while providing strategic oversight and direction to the social media team to ensure performance, consistency, and strategic quality.

What success looks like:

• The social media team operates with clearer strategic direction and fewer reactive cycles.


• Social content and campaigns show measurable performance improvement.


• Clients trust the strategic leadership of social, not just outputs


• Strategy and execution are tightly aligned across digital and ATL work.