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Senior Specialist - Integrated Marketing Communication
Roads and Transport Authority
📍
dubai, United-Arab-Emirates
Location
dubai
Posted
June 11, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
Job Description Strategy
- Develop comprehensive integrated marketing (digital, promotional and advertising) strategies across traditional and digital channels in line with RTA’s strategic objectives.
- Own campaign budgeting, media buying, and negotiation across digital platforms, ensuring optimal allocation of resources to meet performance goals.
- Identify and set key performance indicators to measure cost/benefit and effectiveness of campaigns, preparing impact analysis reports.
- Recommend and integrate tactical marketing initiatives to enhance uniqueness, customer engagement, and brand positioning.
- Lead media planning and buying, ensuring maximum reach within budget while driving KPI-driven optimization.
- Govern vendor coordination, managing campaign compliance, and ensuring timely delivery of campaigns to required quality standards.
- Build and execute digital campaigns, over...