Senior Retail Marketing Manager
This job is in your area. Enjoy a short commute and work close to home.
Job Description
The Senior Retail Marketing Manager will lead the regional marketing strategy across
all zones, ensuring alignment with business objectives and sales goals. This role will
oversee a team of Regional Marketing Managers and drive high-impact marketing
campaigns, digitally integrated, localized brand activations, and data-driven initiatives
that enhance store performance, customer acquisition, and brand visibility in diverse
markets.
Responsibilities:
β Develop and drive retail marketing strategies across regions aligned with brand objectives and sales goals.
β Lead, mentor, and review performance of the Regional Marketing Managers; ensure seamless execution of regional plans.
β Leverage market research, customer segmentation, and profiling to guide regional marketing decisions and localized targeting.
β Approve and oversee region-specific marketing calendars (ATL, BTL, local activations) to drive store fo...