The Senior Retail Marketing Manager will lead the regional marketing strategy across

all zones, ensuring alignment with business objectives and sales goals. This role will

oversee a team of Regional Marketing Managers and drive high-impact marketing

campaigns, digitally integrated, localized brand activations, and data-driven initiatives

that enhance store performance, customer acquisition, and brand visibility in diverse

markets.

Responsibilities:

● Develop and drive retail marketing strategies across regions aligned with brand objectives and sales goals.

● Lead, mentor, and review performance of the Regional Marketing Managers; ensure seamless execution of regional plans.

● Leverage market research, customer segmentation, and profiling to guide regional marketing decisions and localized targeting.

● Approve and oversee region-specific marketing calendars (ATL, BTL, local activations) to drive store fo...