Key Responsibilities
Develop and execute integrated PR strategies aligned with brand positioning, product lifecycle, and commercial objectives
Build and maintain strong relationships with automotive media, industry journalists, influencers, and key stakeholders; lead media relations to secure high-impact coverage
Plan and manage media engagements including press conferences, media test drives, vehicle launches, auto shows, and corporate events
Create and distribute high-quality communication materials such as press releases, media kits, executive speeches, and product narratives
Monitor and analyze media coverage, industry trends, and competitor activities; deliver actionable insights and PR performance reports
Lead crisis communication and issue management, including product recalls, safety concerns, and regulatory matters; provide strategic counsel to internal stakeholders
Collaborate closely with marketing, digital, and sales teams to ensure consistent messaging...