Overview

We are seeking a dynamic and experienced Product Marketing Manager to join Wolters Kluwer China medical research marketing team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of medical research solutions. This role requires an understanding of the medical research, healthcare education and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

Responsibilities

• Product Expertise: Maintain an expert understanding of our publishing portfolio, medical research products offered, differentiators, customers, and competition.

• Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.

• Campaign Execution: Develop, execute, and measure cross-channel camp...