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Job Description
About the Role
:This is a pivotal role within our B2B Marketing team, responsible for leading the product category strategy for TENA Healthcare. You’ll drive innovation, manage product lifecycles, and ensure reliable supply, all while contributing to profitable growth and differentiation in the market. Your work will directly impact how we support patients, caregivers, and healthcare providers across Australasia.
What You Will Do:
Develop and lead category strategy and go-to-market plans, mapping market size and customer segments to identify growth opportunities.
Integrate insights from brand, product, and channel data into planning, while staying across market trends, funding, and regulatory changes.
Assess the global innovation pipeline and adapt for local relevance.
Launch new products, upgrades, and cost-saving initiatives, benchmarking competitors and refining product position...