Purpose of Position

This role defines and leads Awin’s strategy for measuring and attributing emerging consumer purchase paths (LLMs, social, new platforms), representing Awin in senior partner and industry standards forums (e.g. W3C) to shape the future of performance marketing. It combines commercial influence, deep expertise in tracking and attribution systems, and full ownership of a cross-functional product squad to translate market shifts into scalable product capability and revenue impact.

Key Tasks